818全球超级车展:二手车送你"万元锦鲤"

最新数据显示,2020年7月,全国二手车市场交易量126.15万辆,月度同步增长4%,二手车市场正逐步回暖。为进一步提振后疫情时代汽车行业新消费,汽车之家正式上线818全球超级车展,通过一系列线上线下相结合的破圈活动,打造独具魅力的中国汽车节。

据了解,本届车展得到了中国汽车工业协会、中国国际贸易促进委员会汽车行业分会及众多品牌的多方力量支持,并以官方补贴的形式,为用户派送30亿红包福利。其中,二手车馆的"万元锦鲤"玩出新花样,充分结合818超级车展中的网上车展、818全球汽车夜、中国汽车新消费论坛等项目优势,结合线上线下与数字化,为二手车厂商逆势破局助力。

818全球超级车展:二手车送你"万元锦鲤"

直播+VR 黑科技逛车展

作为在后疫情时代对二手车营销数字化的探索尝试,汽车之家二手车在本届818全球超级车展中打出"直播购车+VR车展+超品特价车"的组合拳,突破传统车展的限制,实现多方联动,同时充分结合了汽车之家的大数据和云计算,将品牌力强、性价比高、选择性多的优质二手车车源进行整合,通过车展传播和互动,有效链接用户和厂商。

值得注意的是,在今年直播购车成为行业焦点的状况下,汽车之家二手车通过聚合精品车源,以直播互动的模式,拉近消费者与车商的距离,在此基础上重建买卖双方信任关系。

汽车之家二手车相关负责人表示:"在现阶段,直播卖车降低了库存周期,不仅摊薄了租金、指标和人工成本,还极大提升了资金的使用效率,所激发出来的潜在客户流量是非常有效的。"截止目前,汽车之家二手车已开展保时捷、沃尔沃、捷豹路虎等多次专场直播,受到用户的好评和支持,并为厂商收集到多条有效线索。

818全球超级车展:二手车送你"万元锦鲤"

此外,二手车版块还推出了重磅福利优惠:"购车返2000元现金红包"、"抽锦鲤最高3W元卖车补贴"、"抽万元锦鲤"、"减降礼惠"、"购车送延保券"等活动,用高额补贴刺激二手车市场消费需求。

线上+线下 二手车数字"变革"

2020年上半年,受疫情及汽车消费结构变化的影响,中国二手车行业出现拐点,原有的资源优势正在被运营能力所取代。依托于真实大数据进行的专业化精准化的分析和运营,是未来整个二手车行业进化的必然手段。

自2016年平安入驻以来,汽车之家不断加强数字化转型步伐,通过整合自身用户数据、汽车主机厂、经销商及二手车商等客户大数据,进行真实、精准、专业的深度分析,促进汽车行业生产、流通效率提升。在本届818全球超级车展中,数字化也体现出较为明显的优势,成为贯穿始终的亮眼现象。

借助3D渲染等技术,率先上线的网上车展区做出区隔化设计,用户通过手机可随时随地"在线逛展",突破了传统车展的时空限制;包含二手车展馆在内,本届网上车展还推出了经销商馆、自驾游馆、车服务馆、金融馆等主题展馆,覆盖了看车、买车、用车全生命周期,为用户提供一站式智能逛展服务,为合作伙伴带来亿万级品牌曝光及海量销售线索。

作为"818全球超级车展"的高潮部分,由汽车之家打造的818全球汽车夜,也将通过台网联动等创新互动形式,为汽车电商开创新的营销模式与多样化思路;818汽车之家二手车产品推介会也将作为整体活动的重磅环节,聚焦行业痛点,集结巅峰对话,结合疫情挑战,探讨二手车行业数字化升级话题,帮助二手车从业者更好地建设品牌、重塑与消费者紧密关系。

随着国内疫情防控进入常态化,中国汽车产业加速迈入转型迭代的新阶段。818全球超级车展,通过大数据及云计算技术,提振下半年的汽车消费市场。未来,汽车之家将与更多的汽车厂商、经销商及二手车商,共同探索合作空间,为挖掘汽车市场潜力注入新势能。

(责任编辑:张洋 HN080)
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